"I get that some developers think it's just about creation, but anyone that's been through the labyrinth of complexity that is publishing and operating a live game knows there's way more to it than that," Riccitiello says. The Operate side covers in-app purchases and advertising, he says, but it also offers tools for hosting, matchmaking, and chat filtering to address toxic users. "We see that and other services they as being more connected to the Create side of the house."Īnd regardless of the need to attribute revenue to either Create or Operate on paper, Riccitiello doesn't see the division as cleanly split as one being where a game is made and the other being where it is monetized. "We feel that's a little more of a tool that a creator would use to get their game out there – not exclusively an ad network, but it's on behalf of them," Riccitiello says. (For the second fiscal quarter of the year, Create revenues were up 66% year-over-year to $121 million, while Operate Solutions revenues were down 13% to $159 million.)Īs for IronSource widening the gap, Riccitiello says a big part of IronSource's business is in publishing functions that don't fit neatly with the Operate side of the business. He says that the Create side of the business is "where the vast majority of our resources are allocated," adding that it has been growing faster than Operate's revenues this year. "I get that some developers think it's just about creation, but anyone that's been through the labyrinth of complexity that is publishing and operating a live game knows there's way more to it than that" Even though Operate Solutions has often doubled the revenue of Create Solutions during reporting periods in recent years and IronSource might be assumed to exacerbate that, Riccitiello says the two sides of the company's business are expected to be "roughly evenly balanced" going forward. Speaking with, Riccitiello tries to reassure developers that the company's scales aren't tipping so far towards monetization and away from creation. (He later apologized for those comments.) This has created some tension for developers who would prefer to think of gaming more as an art than a business, tension that has been aggravated by the announced plans for Unity to merge with app monetization platform IronSource, as well as remarks by Unity CEO John Riccitiello about the mental faculties of developers who didn't concern themselves with monetization. The Create Solutions part of Unity - which contains the basic tools needed to make a game - is actually a smaller piece of the company's pie than Operate Solutions - which focuses more on engagement, monetization, and user acquisition. Many people still think of Unity as simply a game engine maker, which is a technically accurate description but risks giving people a slanted impression of the company's business.
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